BMW / Mini Olympic videos – a project I worked on with the Blue Ridge Film Group

Hours before the London 2012 games began, the videos were finished.

Here is a link to the post on the Blue Ridge Film Group blog:

London 2012 – Sponsored by Blue Ridge Film Group, kinda…

I was the sound recordist for the majority of the interviews.

I need to say though, I’m a bit disappointed by the way the videos have been edited.

The music is too loud and not always appropriate (I was expecting a less cheesy tune for some of the videos). What is more, there isn’t a clear link between the athlete and the car, so in terms of storytelling I don’t think the videos are as good as they could have been.

Great cinematography though, visually they are beautiful.

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