When we were first presented with the task of a personal logo / header / banner, I produced a typographic banner that looked like this:
It is my name (Rumi) written in Bulgarian, with smaller versions of the same letter within every big letter. I chose this style because first, I thought it would be interesting for people to see what our language looks like, plus I am a big fan of typography and am trying to learn how to design things with the typographic rules in mind. Simplicity and minimalism are other things I like, particularly in graphic design, so I sticked with the classic black and white colours and a consistent style.
Still, I got some feedback that it could use a bit more work, plus in our 161MC workshop Ross pointed out it is not a real banner, so I decided to develop the idea further.
One night an idea struck me and I sketched it before going to bed. On the next day, I opened up Adobe Fireworks and started playing around with the design. Here is the result of the text transformations (I did base the design on the same letters, using the same Tahoma font).
I think this adds more character and personality to the logo – even though it is in a classic black and white form, it is more ‘chaotic’ (which I tend to be), and looks like a clumsy smile. I think everyone who knows me in person would agree it looks a bit like me 🙂 Of course, I hope it shows a bit more about my creative self as well: trying to produce interesting pieces of work, sometimes being more serious, sometimes not, but always keeping an eye on the details.
So once the logo was done, I had to try and make it into a banner, or at least something that also has some information. Here are some of the ideas I went through:
The font used for the additional text is MankSans, a font I was using in a previous version of my personal website. However, it doesn’t work well next to this logo, so I had to change it. Also, the pink colour I am trying to incorporate in my online presense, proved absolutely unapropriate here. It just sends the wrong message. Still, it is evident from these designs that I am planning both a horizontal and vertical version of the logo and slogan, as well as a ‘logo on a dark background’ and ‘logo on a light background’. These are important lessons I learned while working in Marketing and Advertising and dealing with brand books and corporate identity guidelines.
As you can probably notice, there are two reocurring sentences I have been adding to my online profiles recently. I was trying to condense what it is about me (professionally) that can be said in one or two sentences, so that I can ‘sell myself’ and inform people about who I am. If I would have listed everything, that would have turned into a cover letter 🙂 So instead, I started with ‘media producer‘ because first, I am studying Media Production, and second – because I am an all-around producer of media artifacts. Plus, when I am not producing, I am giving a lot of feedback, helping with reviews and editing: so I added the ‘content editor‘ bit. It also includes the copywriting, translating and text editing parts of me, which makes me happy 🙂 And for the final touch, I wanted to add a simple phrase that adds a bit more personality to this ‘professional’ slogan. So I think ‘I live to create‘ is a true representation of myself: I feel at my best when working on creative projects, and at my worst when I am simply ‘consuming’.
So coming back to the branding and my struggle with fonts, I looked at my blog and found out the font it is using (Arial), although an overused and a ‘boring’ one, actually has a very beautiful style, and is more non-intrusive. So I think it doesn’t clash too much with the logo, and it is safe to use it like that:
This is also the version I am currently using for the header banner of this blog. I think it is clean and straightforward, and adds a bit of personality to the blog. It also helps ‘brand’ myself as a media producer and a creative professional.
While working on the logo, I couldn’t help but think about a recent logo refresh I read about: the famous MTV logo. To cut a long article short, they cropped the logo we know to fit a ‘widescreen’ look, got rid of the ‘Music Television’ text under the logo, and stylized it even more:
A very important aspect of this logo is the way they are using it in MTV: as a ‘frame’ to fit relevant images. It is an interesting design trend used by big and small organisations to enrich the brand experience and add diversity while staying ‘the same’:
So I figured the logo I created could also use the same idea. It could be a great way to showcase the different aspects of my creative work while sticking to the same basic concept. Here are a couple of quick sketches I put together using photos from my archive. (Click on the images for the originals in my Flickr stream)
(Click on the images for the originals in my Flickr stream)
So yeah, I could also add some typography, or sound graphs, or graphic design examples… The possibilities are endless. 🙂
For now, I will stick with the simple black and white horizontal version of the logo. I think it works well, and the layout is more apropriate for the blog theme I am currently using. I am also in the process of redesigning my personal website, so I will probably use it there as well.